Currently, each piece of content that is created has more personality than the previous ones, the reason? It’s simple! Every single day the readers demand more regarding the level of quality of what they read.
If you want your content to be successful, start by injecting it with a good dose of mettle, of your own character, those are the writers who are overcoming the current world, those who reach their audience to transform that simple communication into quite a connection through what they write.
8 easy tips to give your content more personality
- Tell a good story: who doesn’t like a good story? Start by telling your story interestingly and coherently, and include the message you are interested in giving to your audience.
If you feel at any point, that the story becomes tedious, you can include an anecdote that hooks your readers. However, you have to be careful not to overdo it with this resource.
- Provoke an emotional response: it is proven that content that does not generate any kind of emotion generally goes unnoticed. Nowadays, emotions such as love, passion, joy, sadness, among others, attract consumers.
Emotionally charged stories bring out more than a tear or a smile as the case may be. Inject emotions into your content!
- Ask rhetorical questions: rhetorical questions are a literary figure that is used to involve the reader even when no response is expected from him.
It is a way of not making reading so boring and where the reader begins to think about such questions. However, it is another resource that we should not exaggerate.
- Include fascinating data: you can make that reading your stories, your content, be a fascinating experience. Offer a good reading to your audience, which is loaded with interesting information, where it is entertaining and learning.
- Write as you speak: when writing your content be yourself, do not make the mistake of taking forms of writing that are not yours. When you write from your own emotions, your content is unique and full of personality.
- Talk to your audience: there are many aspects to take into account when writing content with personality, but a very important one is writing in the language of the clients since this creates a relationship of communication and commitment with them, it makes them feel involved.
- Create suspense: if it is about writing content with personality, create suspense in them, it is a tool that generates a lot of interest in readers since they will always want to unravel what they do not know.
- Have something to say: authenticity is essential, you should always have something to say that it is yours, the success of your content will depend on it, re-saying what many have already said does not help, you become repetitive and do not generate any emotion.
Content with personality draws large masses of followers, teaches, entertains, and will likely be shared many times.