Many clients ask me: “uh-huh, but how can content help me position my website and attract more clients?”
When we create content properly, we can develop one of the most dominant SEO campaigns for our website, direct traffic to our page that, fortunately, will end in Leads and possible sales.
One of the things that we must take into account to attract traffic to our website is to make the content contagious, and by “contagious” I mean that people want to read it and in turn share it with someone else.
Contagious content generates greater views and has a greater audience reach, as reflected by Tim Soulo in Bloggerjet in his article (and from where I took this image).
To attract traffic to our website, it is necessary that our content is valuable to the audience and that it attracts attention.
How to make content attract traffic, leads, and sales?
We must take into account the promotion of our content, as the marketing and social media expert Derek Halpern said, 20% of our time must be to create relevant content and the remaining 80% to promote it. However, here are a few tips:
1. Find an idea
All parts from this point, we must organize the ideas and brainstorm to know what we can write about that the audience is interested in.
We can search for articles that interest us and start creating our piece from here.
If you still do not know how to start, I suggest you to use Buzzsumo, this tool will help you in terms of the content that is most shared on social networks.
Another thing you can do is join online communities, search forums, in order to know what your audience needs, what they are most interested in and what they need to know that we can give them.
2. Improve that idea
Let’s do more and more research, we have to if we want our content not to be part of the heap.
The article should be smart, have original ideas, and be useful so that whoever shares it feels this way too.
We can use data that supports what we say, this way users will trust what we say, for example, according to the Hubspot statistics for 2020 we have that:
- 70% of marketers are actively investing in content marketing. (Source: HubSpot, 2020)
- 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. (Source: HubSpot, 2019)
- Marketers are creating content for multiple audience segments. 3 audience segments being the most common. (Source: HubSpot, 2020)
- In the U.S. in 2020, over 31 million people will be able to call themselves bloggers. (Source: Quoracreative, 2019)
- 66% of marketers surveyed used blogs in their social media content. (Source: Social Media Examiner, 2019)
Share your own experiences and results, your audience will love to know what you are doing for the business and how others see it.
3. Make your content visual
People love the visual, and for us to explain to you in a simple way that our ideas are covered. Ideally, create your own visual content, such as:
- Photographs
- Infographics
- Screenshots
- Graphics
- Comics
- Presentations
- Videos
According to a study by Moz, posts with visual content attracts more links:
4. Apply copywriters’ techniques
Many people have the ability to talk about the most boring things in the world in a very passionate and committed way… and it’s okay if you are not one of those people, all those techniques were studied and condensed into one copywriting call.
Here are some of those techniques that you should apply to make your articles shine more:
• Make content titles viral: A viral title is essential to keep content alive. We do nothing with a great article and a poor title.
• Storytelling: Stories is one of the things that makes readers empathic, creating a connection between us and our audience. Emotions is one of the things that makes people share content. It may sound complicated to make an experience, an emotion, however, we live the stories every day and I assure you that there are stories that we tell friends and family that we could include in our content.
• Ask your readers to share your article: They won’t believe me when I tell them that we have no idea how many people can share our article just by asking them to.
According to Dan Zarella of Hubspot Academy, kindly asking people to share our article on Facebook increases the number of shares.
• Create shareable “Sound bites”: we all love the phrases of celebrities, right? This is because we understand great ideas within a short and we do not have to read an entire book to understand a particular message.
The “sounds bites” consist of placing the main idea of the text in a large sentence, in bold and visible, and that draws the attention of the readers, to this is added a CTA that basically leads users to share that “phrase ”On twitter, thus obtaining what is known as“ tweetable quotes ”.
5. Use of CTA
Within the content, let’s make sure to include call-to-actions that lead our audience to a conversion process. Let’s give him something of value to them, an ebook, a video, a guide to best practices, etc …
Let us guide you to action and attract attention with keywords consistent with the content offer and landing page.
6. Optimize content for Google searches
Google can be an excellent source of traffic if we know how to choose the right keywords and optimize our articles for these keywords.
a) Choose the most important keywords
Once we have decided on the topic we are going to talk about, we can go to Google Keyword Planner to brainstorm the possible keywords that users can search for.
b) Optimize the article:
I use Yoast SEO Plugin to ensure that my content is properly optimized
Success stories of companies that have done well with the content
Hubspot is the academy that founded Inbound Marketing and therefore content Marketing, here I share with you some of its most important success stories:
• Whitby School increased organic web traffic by 58% using HubSpot
• Advanced B2B joined Inbound to increase its Leads by 267%
• AdriaCamps gets 66% more reservations with Hubspot
• Waterfall increased its organic traffic by 46%.
If you like my article, please remember to share it with your friends! 😊