You may be wondering why Inbound Marketing? why dabbling in Inbound Marketing? The answer is very simple, it is simply awesome this new way of doing marketing, this new way of making people fall in love with your brand, where you do not go out to chase customers like crazy, but you work to attract them.
Inbound has its charm! It is attractive and it adapts to the digital world in which we are currently immersed.
Brian Halligan and Dharmesh Shah were the brilliant minds who created the concept of Inbound Marketing, today the founders of Hubspot Academy.
Among some of the most attractive advantages that Inbound offers us are:
- Reach your audience digitally, allowing you to expand your horizons
- It goes hand in hand with the new digital model in which we are living and in which we will surely remain for a long time… and in fact, currently in times of Corona Virus.
- Seek to get customers to come to you, through articles of interest in blogs, that respond to people’s needs, through keywords that direct customers to blog posts, through social media.
- Inbound seeks to create marketing that people love, that move them, that they like.
- It seeks to solve customer problems, listening to their needs
- It accompanies the client throughout their journey (Buyer Journey or Customer Journey), from the exploration stage that is when the client investigates us for the first time, through a consideration stage that is when we are offering a solution to their problem and he is considering us, until the decision stage, which refers to when the client purchases our products or services. From now on, the aim is to build customer loyalty and achieve engagement.
Inbound is made with a business focus and seeks to break with all the traditional marketing schemes. So if you want to enter this world you must reset your cassette and be like a sponge to absorb new knowledge from the digital world and the Inbound.
For any company that wants to boost their business, this is the time and the best way.
My motto in Inbound Marketing is “keep it short and educational“.