Although it sounds a bit trite, be true to yourself when you write, do not create very elaborate content or take an example from other people in terms of their writing, because the result will be not authentic content.
If you want to transmit your essence when writing, you have to spread your personality on it, empty your own thinking and style, bringing out the best in you.
9 simple tips so that your content does not sound robotic
- Get used to your own sound: it is important to know how we sound, to know and become familiar with our tone of voice, the expressions we use, to know our speech scheme, that will make it easier to write the contents.
- When you write, think that you do it for one person: writing for large crowds may make you feel a little nervous, I recommend you make up the idea that you write for one person, it is less intimidating.
- Sometimes it helps to speak it: it happens to all of us that when we go to write sometimes the right words do not come, then it is good to speak up and record it and then start from what we say as a first draft.
- Make a draft: allow yourself to write a first draft that will almost certainly be useless, but that will eventually change. The important thing is not to write the following patterns, but to write with the heart.
- Stand out by editing: that first draft will serve as a support, but what will really be the soul of your content is what will come to light after you edit it as many times as you want, and you are molding your personality and authenticity.
- Keep your favorite words and phrases up your sleeve: try to keep your favorite words low profile and when you edit your content, go incorporating them step by step.
- Give it a special touch: if you look closely when you speak, there are gestures, facial expressions, and even accessories that make the difference in your communication. The idea is that when you write you use signs, signs that make the message have your personality and make it stand out.
- Don’t stick to grammatical rules that much: writing is certainly serious, but it shouldn’t be stiff and boring, rather you can skip some grammar rules just to give our content a touch of personality.
- Read it and read it again aloud: if you listen to it strange it is because you have to edit it until you recognize yourself in it with that spark that identifies you.
The golden rule of content marketing is that you must keep your audience entertained, informed, interested, and hooked … content that is loaded with personality is the most successful.
Do you want to reach your audience and keep them interested? Be natural, honest, and include your essence!